New Salesforce report asserts growth of enterprise wearable adoption

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Research released by Salesforce has revealed that for those who have already adopted wearables, enterprise uptake won’t be far away.

79% of adopters polled said wearables would be, or already are, strategic to their company’s future success, while a further 76% reported improvements in their business performance since deploying wearables in the enterprise. 86% plan to increase their wearables spend over the next 12 months.

Not surprisingly, and with one eye on the upcoming...

By James Bourne, 24 April 2015, 0 comments. Categories: Enterprise, Eyewear, Smartwatches, Workplace.

Consumers hungry for the Apple Watch

As Friday’s global launch date edges ever closer, it seems the excitement surrounding the new Apple Watch has already affected smartwatch sales. A new survey shows that more than half (57%) of prospective smartwatch or fitness bands purchasers have delayed their purchases ahead of this week’s launch.

Gaining mass appeal for the smartwatch may be Apple’s greatest challenge.

Sales tracking figures from GfK show that in the first quarter of this year sales volumes of smartwatches fell 21%...

By Liz Morrell, 22 April 2015, 0 comments. Categories: Devices, iOS, Research, Smartwatches.

Android Wear lands Wi-Fi support, "Always-On" apps, and hands-free gestures

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Fans of the Apple Watch are just starting to get the company's debut into the wearable market, whilst Google has decided to treat customers who own one of the six available Android Wear devices to a tasty new update which brings some major new features to the platform.

Most of the smartwatches available on Android Wear ship with an "Always-On" display to ensure that the...

By Ryan Daws, 20 April 2015, 0 comments. Categories: Android, Applications, Apps, Google, Smartwatches.

Ready or not, adverts on smartwatches will be coming to a wearable soon

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Juniper Research forecasts that wearable advertising spend will reach $68.7 million (£46.5m) in 2018, a huge leap from $1.5m (£1.02m) by the end of this year – and the growth of the Apple Watch will fuel this step up.

It’s a concept which has had marketers licking their lips in anticipation for months – another screen on which to display ads and sell dollars. Many have laid out their ideas for how this shift will take place; Jeff Lawson, CEO of cloud communications provider Twilio,

By James Bourne, 14 April 2015, 0 comments. Categories: Brands, Contextual Data, Data & Analytics, Smartwatches.

The man who hacked his own wristband: A warning to wearable tech owners

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Kaspersky lab security researcher Roman Unuchek has written on how the authentication method in popular smart wristbands allows a third party to connect to the device, execute commands and even extract data.

The worrying findings came after a multiple month investigation, after Unuchek had initially attempted to connect his personal wristband – which remains nameless – and found he could easily connect to his colleague’s Nike+ FuelBand SE.

Using some code already...

By James Bourne, 30 March 2015, 0 comments. Categories: Health & Wellness, Regulation, Research, Security, Smartwatches.

Pebble wants help to strap-up for the future

Pebble helped to kick-off the rising smartwatch market after fans contributed over $10 million via crowdfunding platform, Kickstarter. Even today it still leads powerful competitors from both the Android and Apple camps in areas such as battery life and cross-platform compatibility. 

The team behind Pebble are clearly talented, and their innovation has helped them to stand-out against the goliaths of the industry. With their recently-announced Pebble Time,...

By Ryan Daws, 24 March 2015, 0 comments. Categories: Devices, Smartwatches.

UK users not sure about wearables, but those who are want smartwatches

Wearable technology providers still have a lot to do to convince the general public they need one of their products, according to new research.

A whopping 75% of the 2000 UK adults polled by Hive by British Gas said they couldn’t see how wearable tech would make their lives easier. Almost one in 10 (9%) polled said they thought wearables would make their lives more difficult.

This isn’t the first time Brits have been less than convinced by the pull of smartwatches and eyewear, although back in 2014 it...

By James Bourne, 23 March 2015, 0 comments. Categories: Research, Smartwatches.

Consumer awareness of wearable tech far outstrips product knowledge, survey reveals

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A survey from experiential agency Fizz Experience has found while almost half of UK respondents were aware of the Apple Watch, only one in five had adequate knowledge of the product.

The research, which was conducted before the (second) unveiling of the Apple Watch, found almost half of Britons were willing to spend up to £111 on wearable tech. This...

By James Bourne, 13 March 2015, 0 comments. Categories: Brands, Devices, Smartwatches.

Research: Smartwatches affect drivers more than phones

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Tests conducted by the Transport Research Laboratory (TRL) in Wokingham have shown that reading a smartwatch whilst driving is more distracting than reading a smartphone and results in longer reaction time to perform an emergency manoeuvre.

A driver reading a message on a smartwatch took 2.52 seconds to react in an emergency, whilst using a handheld mobile caused a 1.85 second delay. The TRL also tested...

By Ryan Daws, 13 March 2015, 0 comments. Categories: Android, iOS, Regulation, Research, Smartwatches.

Security: Wearables will be the target of hackers

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During yesterday's "Spring Forward" event from Apple, we saw for ourselves how our smartwatches will be remote controls for the smart home to open doors around the home. The question is, are you concerned this could be exploited by a hacker?

Apple's debut watch, as most current smartwatches, uses both Wi-Fi and Bluetooth technology. The capabilities of the watch and the information it holds...

By Ryan Daws, 10 March 2015, 0 comments. Categories: Bluetooth, Privacy, Security, Smartwatches.