Apple Watch unveiled: Execs have their say on enterprise and branding use cases
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After one previous launch, endless hype, and media keyboards being pummelled into submission, the Apple Watch has finally been fully unveiled at a press event in California.
First, what we learned (or were reminded of):
- The Watch comes in stainless steel, anodized aluminium for sports models, and 18 carat gold cases in yellow or rose
- It's available immediately for download on iOS 8.2, supports Wi-Fi and has an approximately 18 hour battery life
- Pricing starts at $549 with the gold watch maxing out at $10,000, and will start shipping on...