Why combining fashion and functionality is key to wearable tech uptake

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Anyone with a vested interest in the wearable tech market will recognise that at present, products are still very much in their infant stages in terms of take-up and overall popularity. Here at Apadmi we recently conducted some research into consumer attitudes to wearables in the hope it would shed some light on uncertainty surrounding the technology at present. Our results found that, as it currently stands, 35 per cent of...

By Hannah Pym, 19 March 2015, 0 comments. Categories: Ecosystems, Fashion.