Consumers hungry for the Apple Watch
As Friday’s global launch date edges ever closer, it seems the excitement surrounding the new Apple Watch has already affected smartwatch sales. A new survey shows that more than half (57%) of prospective smartwatch or fitness bands purchasers have delayed their purchases ahead of this week’s launch.
Gaining mass appeal for the smartwatch may be Apple’s greatest challenge.
Sales tracking figures from GfK show that in the first quarter of this year sales volumes of smartwatches fell 21%...