Kai Gait, Global Multi-Channel Marketing Director at GSK will be speaking within the Mobile Strategy and Marketing track at Apps World Europe examining the potential for marketers in the wearables industry. Although his presentation will be a general one his experience within the healthcare market is unrivalled given healthcare is the one market where wearable technology undoubtedly has the most powerful potential to do good. We caught up with him ahead of the show in November to find out more about how he sees the market. What is...

It goes without saying that, in the majority of cases, the first tech vendor that comes to mind when you think of wearables is Google, be it through Google Glass or Android Wear. Yet a new report makes the prediction that Apple could transform the smartwatch market.

The report, ‘Smartwatches: Market Prospects’ comes from Jackdaw Research and predicts that Apple is the likeliest candidate to do one of two things to turn the smartwatch market on its head: either overcome current technological...